Top 5 Beauty Retail Apps Performance on Unified Platform in Nigeria, Q3 2023

During the third quarter of 2023, the beauty retail app market in Nigeria exhibited diverse trends in terms of weekly downloads and active users. Below is a detailed look at the performance of the top 5 beauty retail apps, as per Sensor Tower data.

Nykaa - Beauty Shopping App saw fluctuations in weekly downloads, peaking at 202 in mid-July and then gradually declining to 43 by the end of September. Active users for the app remained relatively stable, averaging around 1.3K to 1.4K throughout the quarter.

Cheap Makeup for Women experienced a noticeable drop in weekly downloads, from 174 in early July to zero by the end of September. The app did not report active user data for the period.

Korean Skincare EU showed a steady increase in weekly downloads, starting from 25 at the end of June and reaching 60 by the end of September. Active users also saw growth, rising from 334 to 517 over the quarter.

StyleKorean had modest weekly download numbers, starting at 13 in late June and peaking at 58 in early August before declining to 17 by the end of September. No active user data was available for this app.

Purplle Online Beauty Shopping experienced a decline in weekly downloads, from 70 at the end of June to zero by the end of September. Active users showed a downward trend, decreasing from 494 to 400 over the quarter.

For more detailed insights and data, visit Sensor Tower.